Internet Marketing Tips - Split Testing Basics

One of the most important things you can do in your marketing online is split testing. Many people leave this out of their arsenal because they either think it is too time consuming or they simply don't know how to split test. Maybe they don't even know what split testing is. This article is going to try to clear some of this up so that you can incorporate split testing into your daily routine.

Let's first define what split testing is for those of you who aren't exactly sure what the concept is. For those who do, my apologies for this review. Split testing is essentially where you take one variable of your marketing campaign, which you use as your control and test it against another variable. You look to see which performs better. You then get rid of the one that didn't perform as well and keep the one that performed better. Okay, let's come up with some examples.

Let's say you want to split test a sales page. Well, the first thing you need of course is the sales page. After you have that completed, what you then have to do is take just ONE aspect of that sales page, say the headline, and change it. You then use split testing software, which you can get online, to run the two sales pages simultaneously, alternating between the two of them for each person who comes to your site. You look to see which sales page gets more sales. Whichever one does, you keep that version as your new control and then look to change something else about your sales page, say adding testimonials, and then repeat the process.

What about if we want to test ads for our sales pages? Well, this is easy enough to do. We simply write two different ads. We then use an ad submission service or an autoresponder service like Aweber, that allows us to send out two different ads to our list. We can then track which ad was opened more often and more importantly, which ad generated more sales. One note about Aweber. You need a certain size list in order to use split testing with them. So please be aware of this.

The above two examples are quite simplified for the purpose of this article. Split testing really gets a lot more complicated than this. But you need to get the basics down before you can get into advanced split testing theory, which I will cover in future articles. The purpose of split testing is to come up with the best sales page, ad, or whatever possible. This is the way it's done by the pros.

To YOUR Success,

Steven Wagenheim

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